The Campaign Details View

Clicking on the chart button of a campaign opens its detailed view, which contains two main tabs:

The "Charts" Tab

This tab provides interactive charts for analyzing performance. You can filter all data by:

  • Date range
  • Country
  • Device

Metrics Shown:

  • CPI (Cost Per Install)
  • CPT (Cost Per Tap)
  • Installs (Tap vs. View-Through)
  • CVR (Conversion Rate)
  • TTR (Tap-Through Rate)
  • Impressions
  • Taps
  • Spend

Metric Definitions

For detailed explanations of these metrics, see our glossary.

CPA Target Updates

After campaign creation, you can now update the CPA (Cost Per Acquisition) target. When you change the CPA target:

  • An optimization cycle is automatically triggered
  • The AI checks if CPT (Cost Per Tap) bids need adjustment, since CPA cannot be lower than CPT
  • Daily budgets for Apple Ads campaigns may be updated to accommodate the new target
  • You'll receive a notification explaining any changes made

Budget Updates

When editing campaign budgets, there are important restrictions to keep in mind:

Total Budget Restrictions

When editing the Total Budget of a campaign, the new number must be greater than the previous one. This is a requirement of the Apple Ads platform - you cannot decrease the total budget once it has been set.

The "Update Feed" Tab

This provides a transparent log of every optimization made by the AI. Each entry includes:

  • Timestamp
  • The reasoning behind the action (e.g., why a keyword's bid was increased, or why another was paused)

The update feed now also includes monitor opinions when an optimization cycle is triggered. These entries explain why the daily monitor agent determined that a full optimization was necessary, providing complete transparency into the decision-making process.