The Campaign Details View
Clicking on the chart button of a campaign opens its detailed view, which contains two main tabs:
The "Charts" Tab
This tab provides interactive charts for analyzing performance. You can filter all data by:
- Date range
- Country
- Device
Metrics Shown:
- CPI (Cost Per Install)
- CPT (Cost Per Tap)
- Installs (Tap vs. View-Through)
- CVR (Conversion Rate)
- TTR (Tap-Through Rate)
- Impressions
- Taps
- Spend
Budget Updates
When editing the Total Budget of a campaign, the new number must be greater than the previous one. This is a requirement of the Apple Ads platform.
The "Update Feed" Tab
This provides a transparent log of every optimization made by the AI. Each entry includes:
- Timestamp
- The reasoning behind the action (e.g., why a keyword's bid was increased, or why another was paused)