Creating a Campaign

  1. Navigate to the Campaigns screen
  2. Click + Create Campaign

Form Fields

Organization & App

  • Select the organization
  • Search for your app

Targeting & Devices

  • Select target countries and language
  • Choose device targeting (iPhone, iPad, or both)

Budget & Schedule

  • Daily Budget: Maximum daily spend amount
  • Total Budget (Optional): Lifetime spending cap
  • CPA Cap (Optional): Maximum acceptable Cost Per Acquisition
  • Start/End Date: Campaign duration

Optional Fields

  • Competitors: Add competitor apps to inform AI keyword strategy
  • Additional Instructions: Provide natural language guidance (e.g. "focus on tower defense game type" or "target keywords related to puzzle games and brain teasers")