Creating a Campaign

1. Navigate to the Campaigns screen
2. Click + Create Campaign

Form Fields

Organization & App

• Select the organization
• Search for your app

Targeting & Devices

• Select target countries and language
• Choose device targeting (iPhone, iPad, or both)

Budget & Schedule

• Daily Budget: Maximum daily spend amount
• Total Budget (Optional): Lifetime spending cap
• CPA Target (Optional): Maximum acceptable Cost Per Acquisition
• Start/End Date: Campaign duration

Optional Fields

• Competitors: Add competitor apps to inform AI keyword strategy
• Additional Instructions: Provide natural language guidance to shape AI optimization strategy