FAQ

What's the difference between an AdCider Campaign and an Apple Ads Campaign?

An AdCider Campaign is a high-level strategy that directs our AI to create and manage a group of 3-4 distinct Apple Ads campaigns on your behalf.

Why isn't my campaign spending the full daily budget?

This is common for new campaigns and can be due to factors like:

• Low keyword search volume
• High competition

The AI works to improve budget utilization over time as it optimizes.

What happens if I exceed my tracked ad spend limit?

• AI optimizations will be paused for all campaigns
• Your ads will continue to run
• AI management will resume when either:
  • You upgrade your plan
  • Your 30-day rolling spend falls back within your plan's limit

What types of Apple Ads placements does AdCider support?

AdCider currently focuses exclusively on automating Search Results ads - the ads that appear at the top of the App Store's search results when users search for apps.