Using AI Instructions

The Additional Instructions field allows you to provide natural language guidance that shapes how the AI approaches your campaign optimization. These instructions are particularly powerful for providing context that isn't obvious from your app's metadata.

When to Use AI Instructions

• Clarify your app's primary purpose when it has multiple features
• Guide keyword strategy for specific user segments
• Exclude irrelevant categories that might waste budget
• Emphasize specific app benefits that drive conversions

Effective Instruction Examples

Focusing on Core Features

"This is primarily a tower defense game. Focus on strategy and defense-related keywords rather than general gaming terms."

Excluding Irrelevant Traffic

"Focus on photo editing features, but avoid keywords related to video editing or social media sharing."

Emphasizing Benefits

"Emphasize time-saving and productivity benefits for busy professionals rather than entertainment features."

Competitor Positioning

"Position as a premium alternative to [Competitor Name] with better privacy features."

Best Practices

Be Specific: Instead of "focus on games," say "focus on puzzle games for adults who enjoy brain teasers"

Use Natural Language: Write instructions as if explaining to a human marketer who understands your business

Provide Context: Explain why certain keywords or audiences matter for your business goals

Set Boundaries: Clearly state what to avoid to prevent wasted spend

Update as Needed: Use on-demand AI updates to refine instructions based on performance data

What AI Instructions Don't Do

• They don't override fundamental optimization logic
• They don't guarantee specific keywords will be used
• They don't replace proper campaign setup and targeting
• They work best as guidance rather than strict rules