Core Concepts

The AdCider workflow involves defining a strategy which the AI uses to create and manage a set of underlying campaigns within the Apple Ads (AA) platform.

A key concept to understand is the relationship between an AdCider Campaign and an AA Campaign:

• An AdCider Campaign is a high-level strategic container. It is not a 1-to-1 match with a campaign in Apple Ads.

• When you create one AdCider Campaign, our AI analyzes your strategy and creates a structured group of 3-4 distinct Apple Ads (AA) Campaigns. These are designed for specific purposes (e.g., keyword discovery, competitor targeting) and are populated with long-tail keywords. This structure allows the AI to test, learn, and allocate budget with a level of precision that is time consuming to manage manually.