Glossary

Key Performance Metrics

CPI (Cost Per Install) : The amount an Apple Ads developer pays each time an App Store customer taps their ad and downloads their app.

CPA (Cost Per Acquisition) : The cost of acquiring one customer. Typically calculated by dividing the total amount spent on an advertising campaign by the number of customers acquired through that campaign.

Average CPA (tap-through) : Tap-through average cost-per-acquisition is the total Apple Ads campaign spend divided by the number of taps on your ad that led to installs within the reporting period.

CPT (Cost Per Tap) : The amount paid each time a user taps on your ad, regardless of whether they install the app.

CVR (Conversion Rate) : The percentage of users who install your app after tapping on your ad.

TTR (Tap-Through Rate) : The percentage of users who tap on your ad after seeing it.

ROAS (Return on Ad Spend) : Revenue generated divided by advertising spend, typically expressed as a ratio (e.g., 3:1 means $3 revenue for every $1 spent).

AdCider Concepts

AdCider Campaign : A high-level strategic container in AdCider that generates 3-4 Apple Ads campaigns automatically.

Apple Ads Campaign : The actual campaigns created within Apple's advertising platform.

Monitor Agent : AdCider's AI system that analyzes campaign performance daily and determines when optimization cycles should be triggered.

Optimization Cycle : A comprehensive review and adjustment of campaign settings, keywords, and bids performed by the AI.

Update Feed : A transparent log showing all AI optimizations and the reasoning behind each change.

Apple Ads Concepts

Search Results Ads : Advertisements that appear at the top of App Store search results when users search for apps.

Attribution Token : Apple's system for tracking which ads led to app installs, used for measuring campaign effectiveness.

Long-tail Keywords : More specific, less competitive keyword phrases that often have higher conversion rates.